| Brand & Communication Strategy | Media Relations & Events |

Brand & Communication Strategy

What will a strategy do for your brand?

  1. Strategy identifies the brand's uniqueness, opportunities and positioning in the market place.
  2. Without the above elements communication to current and potential clients will not be leveraged.
  3. It determines the direction and focus for the next 2 years and equally important - what not to focus on.
  4. All communication platforms currently used are revisited to ensure brand consistency.
  5. Target markets are reviewed and segmentation is done to determine the most effective way of communicating with each segment.
  6. The brand strategy determines the activities that should be implemented, in line with the business objectives.