Vanessa HaywoodStarfish Greathearts Foundation
Actress, presenter, and model Vanessa Haywood took part in the Big 5 Challenge at the Knysna Oyster Festival in order to raise much needed funds for the Starfish Greathearts Foundation, a charity that supports children orphaned or made vulnerable by HIV/AIDS in South Africa. The Big 5 Challenge took place from the 2 _ 11 July 2010. Vanessa took part in five gruelling sports activities as she encouraged individuals and organisations to get involved in this great cause.
Affinity was appointed to generate as much awareness around the initiative as possible before and during the Big 5 Challenge through radio interviews, newspaper and magazine features as well as online articles.
"There are simply are no words to describe your professionalism and support throughout this campaign! I wanna shout out to the world how fantastic you've all been and what a phenomenal job you've done. I would never have been able to pull this off without Affinity."
Starfish Greathearts Foundation
Example of publicity (Please click to enlarge)